Atom FeedThe further decline of Magic Hat
I've been a fan of Magic Hat brewing for a number of years now and even visited the Artifactory and picked up some swag while on vacation in Vermont. But since their expansion and then acquisition of Pyramid Breweries I feel they've been in decline. I like Pyramid's beers as well, although I haven't had one in quite some time so I don't know if they've declined as well. And it gets grimmer yet…Earlier this week I heard they were being sold. So now with the news they are being acquired by a mega-brewer, one that churns out "quality" products —AKA swill, like Genesee and Dundee beers, might it all just be over?
I always liked their quirkiness, but can't imagine this is going to be a positive move for beer drinkers. But I get it, if I were a stock holder —particularly from the early days, I would be stoked! It's an investment that seems it's about to payoff nicely. Welcome to the sad and backwards world of "Quantity over Quality." :( August 2, 2010 @ 12:20 pm | Category: Beer
